19

Understanding digital and Big Data

What you will learn in this chapter

  • How to understand ‘Big Data’ and why it’s important
  • How to create Customer and Business Insight that’s used not deleted
  • How to appreciate your website as a powerful shop window from the user’s perspective
  • How to understand why IT and Thinking Digitally is for everyone

It used to be that the ‘guys from IT’ were geeks who sat in darkened rooms by big computer servers. No more. These days, we are all in the business of data and knowledge, and almost all of us use our website as one of our main routes to market and ‘shop window’. Moreover, you won’t ‘get’ your customer, or the possibilities of today, unless you ‘get’ digital. The amount of data created today is truly astronomical. ...

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