Acknowledgements
Updates and further information
1 You and your ideas
2 Who will buy?
3 A spot of coaching
4 Your business identity
5 Are you sure?
6 The business plan
7 Timing the jump
8 Less than 100 per cent
9 Off the peg
10 Franchises
11 Beating the pirates
12 The right name
13 Getting the message across
14 Getting new customers
15 Building customer relationships
16 How to set a price
17 Choosing your workplace
18 Information technology – and other equipment
19 Professional back-up
20 Getting the right staff
21 Your rights and duties as an employer
22 Your business and the environment
23 Insurance
24 Forecasting
25 Raising the money
26 Staying afloat
27 Moving ahead
28 Not waving but ...