Book description
Starting up a business? To succeed, you need the No.1 bestselling guide. Annually updated, it takes you through every important aspect of starting & running a business, including developing your idea and getting financial backing, building customer relationships, developing your online presence & much more.
Table of contents
- Cover
- Title page
- Contents
- Acknowledgements
- About the author
- 1 You and your ideas
- 2 Who will buy?
- 3 A spot of coaching
- 4 Your business identity
- 5 Are you sure?
- 6 The business plan
- 7 Timing the jump
- 8 Less than 100 per cent
- 9 Off the peg
- 10 Franchises
- 11 Beating the pirates
- 12 The right name
- 13 Getting the message across
- 14 Getting new customers
- 15 Building customer relationships
- 16 How to set a price
- 17 Choosing your workplace
- 18 Professional back-up
- 19 Getting the right staff
- 20 Your rights and duties as an employer
- 21 Your business and the environment
- 22 Insurance
- 23 Forecasting
- 24 Raising the money
- 25 Staying afloat
- 26 Moving ahead
- 27 Not waving but drowning
- 28 Keeping the record straight
- 29 Tax
- 30 VAT
- 31 Pensions and retirement
- What did you think of this book?
- Appendix: Useful Financial Times article
- References
- Index
- Imprint page
Product information
- Title: The Financial Times Guide to Business Start Up 2016
- Author(s):
- Release date: October 2015
- Publisher(s): FT Publishing International
- ISBN: 9781292104751
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