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The Financial Times Guide to Social Media Strategy by Martin Thomas

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ABOUT THE AUTHOR

Martin Thomas has worked in all areas of the marketing communications industry in senior management and planning roles with some of the world’s leading media, PR, advertising and sponsorship agencies.

He is the Institute of Directors’ (IoD) course leader on digital and social media, in which capacity he trains senior managers in a range of digital skills. He has also chaired over 30 digital and social media conferences and is a digital communications consultant with Oxford SM.

Much of his work has focused on the organisational response to digitally empowered customer behaviour and changing expectations. a subject on which he has become a highly regarded writer, speaker and commentator. His first book, Crowdsurfing – which ...

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