ACKNOWLEDGEMENTS
This book began with a conversation with my good friend and occasional colleague James Thellusson, who encouraged me to put pen to paper. Eloise Cook at Pearson Education was instrumental in turning this initial concept into a fully developed idea, provided valuable practical advice and persuaded the Financial Times to make it one of its guide series.
The most enjoyable part of researching and writing the book has been the opportunity it has given me to interview many of the brightest and best social media and marketing communications practitioners and thinkers. The following people have informed the thinking in this book, provided me with fresh anecdotes and new case studies: David Brain, Matt Ballantine, ...
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