O'Reilly logo

The Financial Times Guide to Social Media Strategy by Martin Thomas

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Praise for The Financial Times Guide to Social Media Strategy

Whether in today’s corporate world, in the public sector or in civil society, leaders must fully appreciate both the strategic impact and risk social media can mean for them. This book needs to be on top of their reading list!

Thomas Schultz-Jagow, Senior Director Campaigns and Communications, Amnesty International

A wealth of practical advice to navigate the complexities of social media and minimise the risks.

Guy Lawrence, CEO, Mast-Jaegermeister UK

Martin Thomas grasps the social media nettle and details the steps for leaders to master it for personal and business results. Read - and implement - this book by a respected master marketer.

Tom Trainor, Chief Executive, Marketing ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required