Whether in today’s corporate world, in the public sector or in civil society, leaders must fully appreciate both the strategic impact and risk social media can mean for them. This book needs to be on top of their reading list!
Thomas Schultz-Jagow, Senior Director Campaigns and Communications, Amnesty International
A wealth of practical advice to navigate the complexities of social media and minimise the risks.
Guy Lawrence, CEO, Mast-Jaegermeister UK
Martin Thomas grasps the social media nettle and details the steps for leaders to master it for personal and business results. Read - and implement - this book by a respected master marketer.
Tom Trainor, Chief Executive, Marketing ...