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The Financial Times Guide to Social Media Strategy by Martin Thomas

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ARTICLES FROM THE FINANCIAL TIMES ARCHIVE

I have been given permission by the Financial Times to include a selection of articles on social media from its excellent FT.com archive. I have inserted these at the end of the relevant chapters within the book, but if you want to go straight to a specific article, this is where you can find it:

Theme Article Page
Content moderation   The line between hate and debate online is difficult to draw – many businesses employ content moderators but it is hard to keep discussions constructive [Article 3.1]
Social listening Can big data revolutionise policymaking by governments? Mining digital information for accurate, up-to-date economic snapshots could help officials make quicker and better decisions ...

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