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The Financial Times Guide to Social Media Strategy by Martin Thomas

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PEARSON EDUCATION LIMITED KAO Two KAO Park Harlow CM17 9NA United Kingdom Tel: +44 (0)1279 623623 Web: www.pearson.com/uk

First edition published 2018 (print and electronic)

© Pearson Education Limited 2018 (print and electronic)

The right of Martin Thomas to be identified as author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.

The print publication is protected by copyright. Prior to any prohibited reproduction, storage in a retrieval system, distribution or transmission in any form or by any means, electronic, mechanical, recording or otherwise, permission should be obtained from the publisher or, where applicable, a licence permitting restricted copying in the United Kingdom should be ...

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