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The Financial Times Guide to Social Media Strategy by Martin Thomas

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PART 2

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Harnessing the power of social media to boost your business

In this part of the book I explain how to use social media to make a tangible contribution to the performance of your organisation by increasing revenues, reducing costs or enhancing operational efficiencies.

It is broken down into six chapters, each of which focuses on a specific area of activity where social media can make a major contribution to your business:

Chapter 4: Delivering a core social media programme explains how to run a successful social media operation, based on highly effective community management, great content, the appropriate tools and the right level of investment.

Chapter 5: Making the most of social intelligence explains how to make sense of social ...

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