PART 2
DO
Harnessing the power of social media to boost your business
In this part of the book I explain how to use social media to make a tangible contribution to the performance of your organisation by increasing revenues, reducing costs or enhancing operational efficiencies.
It is broken down into six chapters, each of which focuses on a specific area of activity where social media can make a major contribution to your business:
Chapter 4: Delivering a core social media programme explains how to run a successful social media operation, based on highly effective community management, great content, the appropriate tools and the right level of investment.
Chapter 5: Making the most of social intelligence explains how to make ...
Get The Financial Times Guide to Social Media Strategy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
