Harnessing the power of social media to boost your business
In this part of the book I explain how to use social media to make a tangible contribution to the performance of your organisation by increasing revenues, reducing costs or enhancing operational efficiencies.
It is broken down into six chapters, each of which focuses on a specific area of activity where social media can make a major contribution to your business:
Chapter 4: Delivering a core social media programme explains how to run a successful social media operation, based on highly effective community management, great content, the appropriate tools and the right level of investment.
Chapter 5: Making the most of social intelligence explains how to make sense of social ...