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The Foreign Exchange Matrix: A new framework for understanding currency movements by Barbara Rockefeller, Vicki Schmelzer

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Chapter 3 – Global Attitude Toward Risk

“Glass, china and reputation are easily cracked, and never mended well.”

Benjamin Franklin

Investors have become better informed in recent years as technology has levelled the playing field in terms of data and research delivery. Now small-bank and retail traders get the same information in the same timely manner as those at larger banks.

But human emotion about risk has not changed throughout the years. Investors’ attitude toward risk versus reward is the same today as 500 years ago, or longer. The reasons for caution in the past are the same reasons for caution now; price risk, country risk, credit risk, political risk and liquidity risk are timeless. One main difference is that trading in the new ...

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