The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

5 Choose the Right Who for the How

At this point, you’re probably thinking about who should be involved in both the exploration and possible implementation of your forever transaction. The best person to shepherd a company’s launch into a membership model is not necessarily the same person who established the vision. Nor is that same person always best suited to run the fledgling business post-launch. Startups may find that existing leadership is well situated to manage multiple business phases as the organization is smaller, the infrastructure simpler, and the transition less complex. Larger, established companies have layers of operational specialists and may benefit from team reinforcements.

Organizations of all types and sizes must be ...