7 Test, Learn, Adjust
Once you’ve developed the parameters and objectives of your test, it’s time to implement it in a way that helps you acquire the learning and leverage required to go further. It’s not enough to just conduct that first test—it’s likely the first of many iterations, tested rapidly. You need to build momentum to propel you on the journey toward your longer-term vision. It’s time to get entrepreneurial.
Communicate your Compelling Vision for Membership
Even with a green light from leadership, you must educate key people organization-wide to understand the vision and their roles in achieving it. Team members, partners, and eventual customers must be persuaded that this complex path, significant investment, and effort is justified ...
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