8 Manage Emotions, Transform Culture, and Build a Shared Vision

I love my Peloton bike, and not just because the company has been part of the Membership Economy since it launched. Peloton bikes come with an attached tablet computer that streams live spin classes, and riders can compete with one another on a leader board, simulating an in-person class, without having to leave home. All of the classes are also available in the Peloton catalog, so you can ride anytime. It is currently my favorite way to exercise.

I find the instructors supremely motivating. They offer inspiring exhortations:

“Don’t stop when you’re tired. Stop when you’re done.”

“Pain is temporary. Regret is forever.”

“No one said it would be easy. They said it would be worth ...

Get The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.