The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

10 Six Common Setbacks and How to Avoid Them

Any business that has been around for two centuries knows something about adapting to changing marketing conditions. Bonnier AB is a privately held Swedish media company founded in the nineteenth century that is now using a subscription model to tackle the challenges of the twenty-first century media landscape.¹ The company created the C More Entertainment Group, a streaming service that leverages the strength of its TV4 ad-supported television powerhouse. Facing local competition as well as international threats like Netflix and Amazon’s Prime Video, the organization focused on a relatively narrow catalog of uniquely Scandinavian content, including soccer, regional movies and series, and hyperlocal ...