19 Emerging Trends—Forever Is Here Now
When I first started writing about the Membership Economy in 2014, many people didn’t get it. They could see how the Membership Economy applied to gyms and Netflix, but not its relevance to their business. I spent a lot of time explaining to software-as-a-service (SaaS) businesses that subscription pricing in a vacuum wasn’t enough, and to physical product manufacturers that they could benefit from direct, recurring relationships with customers. Today, we’re having different discussions. Through thousands of conversations with leaders of organizations, nonprofit and commercial, big and small, in more than 20 industries in a dozen countries over the past several years, I’ve had a front-row seat to the ...
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