INDEX
Page numbers followed by f and t refer to figures and tables, respectively.
Acquisitions, 85–93
by Under Armour, 89–92
buying vs. building, 87–89, 88t
and dividends, 92–93
Affordable Care Act, 208
Aging cohorts, 173–181
Amazon.com, 104, 202, 203
Amedia, 173–174
Annual recurring revenue (ARR), 136, 142t
Apple, 3–4
Apple App Store, 100
ARPA (average revenue per account), 135–136, 142t
ARPU (average revenue per user), 135–136, 142t
ARR (annual recurring revenue), 136, 142t
Average revenue per account (ARPA), 135–136, 142t
Average revenue per user (ARPU), 135–136, 142t
Benchmarks, 145–146
Best customers:
defined, 217
forever promise for, 30–32
importance of defining, 28
Blank, Michael, 48
Bliss, Jeanne, 81
Bloat, feature, 168–169
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