Appendix . Biographies of the Researchers/Writers of the Success Case Stories from The Fortune at the Bottom of the Pyramid

For full success case stories, go to to download.

Ruchi Misra

Ruchi Misra is from Montville, New Jersey. After graduating from Barnard College, Columbia University, in 1997, she became a financial analyst for Salomon Smith Barney’s Equity Capital Markets Group in both the New York and Hong Kong offices. Two years later, she was promoted to Associate at Freeman & Co., a financial services management consulting firm in New York City. There she focused on mergers and acquisitions, strategy for asset management, and investment banking clientele. In 2004, Ruchi earned her MBA from the Michigan Business School as well ...

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