O'Reilly logo

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits by C. K. Prahalad

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter . Information Technology to the Poor

Most people would agree that information technology has changed their lives—linked them to the global community, enabled them to share vital business data, and even provided entertainment and opportunity. For the rural poor, in countries such as India, this “connection of the times” to the world has been denied, and has been far out of their reach, until now.

Picture, though, an agricultural village where a farmer goes to a computer and does something as simple as check the weather. In the past, unreliable weather information might result in prematurely planted seeds being washed away by early rains. Other farmers exchange information about crops and agriculture, mutually investigating approaches that ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required