Using the Founder’sMentality to Save aBusiness in Rapid Decline
Unlike stall-out, free fall is an existential problem that demands an immediate and dramatic response. It’s brought on by not just the internal winds of crisis but also by storm conditions on the outside that create sudden, violent, and unpredictable turbulence. It’s the combination of these internal and external forces that can threaten your very existence (see figure 5-1).
Free fall most often affects maturing incumbents whose business model comes under attack from new insurgents ...