INDEX

Abercrombie & Fitch, 18. See also L Brands

AB InBev, 29–31, 38, 95–97, 156

accountability at, 97

agility at, 179

workforce at, 95–97, 99, 154, 169

zero-based budgeting at, 98–99, 166

Abraham, Jack, 119

accountability, 4, 179

at AB InBev, 97

customer experience and, 68, 72–73

erosion of, 66

mission and, 73–74

ACT (Accelerated Cisco Transformation), 110–111

agility, 177–179

AIG, 56

Air China, 11

alignment, 32

Amazon, 55, 106, 130, 158, 167

Ambani, Dhirubhai, 167

Ambani, Mukesh, 167

American Customer Satisfaction Index, 53

Ameritrade, 58

Apollo Investment Corporation, 48

Apple, 7, 38, 141, 156

complexity reduction at, 70

core capabilities developed at, 145

focus on detail in, 27

insurgent focus at, 23

market value of, 131

redefined insurgency ...

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