
The Competing Values Framework for Growth 19
THE COMPETING VALUES FRAMEWORK
FOR GROWTH
Our discussion thus far has illustrated four categories of growth. (See
Figure 2.1.) One way to think about this framework is that it helps
reduce to four the number of growth strategies rms employ, so we
can better see the connections and the patterns in the data.
Firms that gain a competitive advantage in growth through a focus
on their own people and organization culture, like McKinsey and
COLLABORATE
“Growing the
organization through its culture
and people”
(McKinsey, Ericsson)
COMPETE
“Growing the organization
by becoming more ...