
Lessons 25
As we discussed before, organizational alignment is the key to success-
fully executing any growth strategy. Without internal alignment, one
generates friction that dissipates the energy of employees and generates
conict. Without external alignment, the stock price may not reect the
true value of the company, and nanciers may not provide the needed
capital at attractive prices. This can slow down growth. So, alignment is
essential.
The CVF can help achieve alignment. It does this by helping to simplify
the description of the growth strategy. Thus, for example, Dell could
have described its growth strategy as ...