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The Four Colors of Business Growth
book

The Four Colors of Business Growth

by Anjan V. Thakor
August 2011
Intermediate to advanced content levelIntermediate to advanced
184 pages
5h 10m
English
Elsevier Science
Content preview from The Four Colors of Business Growth
CHA PTER 4: How to Know Which Color Your Growth Strategy Should Be42
Moreover, it has signicantly narrowed the price gap between itself
and Wal-Mart. This has given the company virtual price parity with
Wal-Mart, but customers may perceive the shopping experience as
more upscale. Thus, Target too is following a Blue strategy, but it has a
Red splash—it is focused on cost efciency and the associated low-cost
business model.
Other companies have adopted Green growth strategies, many of which
also received a boost around the time of the Beijing Olympics. For
example, General Electric developed a compact
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Publisher Resources

ISBN: 9780123852397