
CHA PTER 4: How to Know Which Color Your Growth Strategy Should Be42
Moreover, it has signicantly narrowed the price gap between itself
and Wal-Mart. This has given the company virtual price parity with
Wal-Mart, but customers may perceive the shopping experience as
more upscale. Thus, Target too is following a Blue strategy, but it has a
Red splash—it is focused on cost efciency and the associated low-cost
business model.
Other companies have adopted Green growth strategies, many of which
also received a boost around the time of the Beijing Olympics. For
example, General Electric developed a compact