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The Four Colors of Business Growth
© Elsevier Inc. All rights reserved.
2011
Let all things be done decently and in order.
– I Corinthians 14:40
Vasco Data Security International, Inc., is a company that sells digital
encryption devices to banks to ensure the safety of nancial informa-
tion and foil would-be hackers. Located in Oakbrook Terrace, Illinois,
the company had $88.8 million in sales and $16.4 million in earnings
at the end of the March 31, 2007, scal year. Its story is an interesting
example of a Red growth strategy.
1
A man named T. Kendall Hunt became the CEO of the company in
1989. A start-up, Vasco had a contract to ...