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The Four Colors of Business Growth
book

The Four Colors of Business Growth

by Anjan V. Thakor
August 2011
Intermediate to advanced content levelIntermediate to advanced
184 pages
5h 10m
English
Elsevier Science
Content preview from The Four Colors of Business Growth
117
The Four Colors of Business Growth
© Elsevier Inc. All rights reserved.
2011
When green is all there is to be,
It could make you wonder why.
But why consider, why wonder?
I am green, and it’ll do fine.
And I think it’s what I want to be.
– Kermit in It’s Not Easy Being Green: And
Other Things to Consider by Jim Henson
Green growth strategies have to do with innovation. Not incremental
improvements like in the Red quadrant; rather, it’s the big jumps, the
products and services that break away from the pack. It is about crea-
tivity, change, new perspectives, and “creative destruction.” It’s about
breakthrough new ideas (see Figure 9.1). ...
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Publisher Resources

ISBN: 9780123852397