
121Does Innovation Have Any Generalizable Principles?
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Creates a resource out of what was never a resource—think of
silicon chips, which made sand a resource. Think of land—the
Native Americans never viewed it as resource; it was the game they
could hunt on the land that they viewed as a resource. Farming
technology made land a resource.
Why Is Innovation So Difficult?
Typical attitudes act as an impediment. These are a few familiar ones:
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Innovation doesn’t pay in my business.
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Innovation isn’t my job . . . that’s left up to those in the R&D
department.
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My boss doesn’t value innovation.
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My rm doesn’t appreciate innovation.
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Who’s got ...