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The Four Colors of Business Growth
book

The Four Colors of Business Growth

by Anjan V. Thakor
August 2011
Intermediate to advanced content levelIntermediate to advanced
184 pages
5h 10m
English
Elsevier Science
Content preview from The Four Colors of Business Growth
121Does Innovation Have Any Generalizable Principles?
n
Creates a resource out of what was never a resource—think of
silicon chips, which made sand a resource. Think of land—the
Native Americans never viewed it as resource; it was the game they
could hunt on the land that they viewed as a resource. Farming
technology made land a resource.
Why Is Innovation So Difficult?
Typical attitudes act as an impediment. These are a few familiar ones:
n
Innovation doesn’t pay in my business.
n
Innovation isn’t my job . . . that’s left up to those in the R&D
department.
n
My boss doesn’t value innovation.
n
My rm doesn’t appreciate innovation.
n
Who’s got ...
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Publisher Resources

ISBN: 9780123852397