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The Four Colors of Business Growth
book

The Four Colors of Business Growth

by Anjan V. Thakor
August 2011
Intermediate to advanced content levelIntermediate to advanced
184 pages
5h 10m
English
Elsevier Science
Content preview from The Four Colors of Business Growth
Does Innovation Have Any Generalizable Principles? 131
Principle 10: Innovation Pays Off, Often
in Unpredictable Ways through
Secondary Applications
Adopters of innovation are also diverse and unpredictable, so it is dif-
cult to predict how an innovation will take off. Often the “standard”
rules of capital budgeting and resource allocation produce exactly the
wrong prescription. They generate negative Net Present Values (NPV)
when they are applied to innovative projects. And consequently, these
projects often do not survive the usual capital budgeting screens.
The mistake in applying the NPV rule to Green projects is the assump-
tion that if
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Publisher Resources

ISBN: 9780123852397