
Concluding Message 145
We have discussed
①
and
②
shown in the gure extensively. As for
③
,
the white spaces are untapped opportunities that exist in the gaps
between your existing products and services. So it is not about what
you are doing today. It’s more about what you could do. It is Coca-Cola
getting into bottled water.
As for
④
, it is important to conduct a careful diagnosis of whether
your corporate culture is aligned with your growth strategy. Are the
metrics, processes, and behaviors aligned with achieving the Blue, Red,
or Yellow growth that your strategy is designed to achieve? The CVF ...