chapter
12
Building relationships to drive your freelance success
We are now entering a pair of chapters which explore some of the fundamental skills and abilities that all freelance experts need. These skills and abilities do not refer to your core expertise that you sell. Instead they relate to how you present and apply that expertise, and how by doing this you can be most effective both in sharing your expertise and in building the long-term relationships our businesses thrive on.
In this chapter, I want to deal with the first set of these skills and abilities. This set concerns building trust, effective listening and understanding the conditions to be able to help our clients. These are three broad interrelated areas, and are essential for ...
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