DIGITIZE 4
Nothing important should ever be more than two clicks away.
—Steve Krug
WHAT IS “DIGITIZE” AND WHY IS IT IMPORTANT?
Digitize is the second of the five strategic actions and typically covers simple transactions and information that customers want, rather than avoidable or preventable actions. Also known as automation or deflection, the Digitize solution typically offers the second biggest opportunity after Eliminate to reduce costs. Digitize actions can also improve the customer experience by offering self-service options that are ...
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