PREEMPT 5
In life, as in chess, forethought wins.
—Charles Buxton
WHAT IS “PREEMPT” AND WHY IS IT IMPORTANT?
Preempt is the third of the five strategic actions and it represents a very different approach to how customers interact with organizations. Preempt is about moving the organization from reacting to customer issues and problems to being proactive to prevent the need for customer contacts. Preemptive actions reduce friction because they reassure customers that the organization is looking out for them and serving the customers’ interests. ...
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