
Thinking Clearly
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and benefits for individuals and institutions in the neighbor-
hood.
Corporate social responsibility is mentioned here because
if enough people inside begin to think of the needs of those
outside the corporate structure, maybe more individuals will
begin to think about the needs of co-workers in the next
room, the project group down the hall, and the people in the
other building. A company should ask what it can do to sup-
port the host community, but wouldn’t it be amazing if people
also asked how they can contribute to the success of their co-
workers and colleagues? When that kind of consciousness-
raising thinking happens, ...