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Chapter 3
The Communication Culture
ore is not necessarily better. Everywhere you look,
someone is talking into a cell phone or listening to an
iPod or working on their Blackberry or surfing the Web via
the latest pocket device. Instant communication, information,
and entertainment create a wired population that’s increas-
ingly accustomed to instant gratification. But is it better
informed?
Probably not. So many young people come to work
straight out of high school or college without any real work
experience that it makes a different kind of communication
important: your presence on the scene. For those who are
addicted to entertainment ...