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REMOVE COMPLEXITY
As companies grow, they become more complex. For example, at the founding of my company, SUMMi7, we had five team members, including myself. All five of us interacted with each of our customers; so, we knew what they needed and wanted. Because of this, in meetings we could always center our efforts on our customers and their needs. I had the opportunity to speak to clients directly, and I could adjust our strategies to take into account what they said.
As we grew, we needed more than five people to handle our operations. Our chief operating officer couldn’t also serve as chief marketing officer; we added managers, some frontline employees, and a sales team. Eventually, the plan is to have multiple departments, with teams ...
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