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The Fundamentals of Creative Photography

Book Description

The Fundamentals of Creative Photography offers a comprehensive introduction to the world of applied creative photography.

It is concerned with photography in a professional context—images that are to be used in the fulfilment of a brief, rather than those created solely for self-expression. Creativity is important, but must be focused on meeting the client’s needs.

The book explores the principles that underpin the discipline, guiding the reader though the practical considerations involved in executing the perfect shot. It includes guidance on acquiring and developing new skills, the practice of self-promotion and self-administration, and a discussion of the image workflow.

Table of Contents

  1. Cover
  2. Title page
  3. Copyright
  4. Contents
  5. Introduction
  6. Chapter 1: Photographic Fundamentals
    1. Formal elements - Composition
    2. Principles of design
    3. Technical considerations
    4. Exposure and reciprocity
    5. Language of photograpy
    6. Putting it all together
    7. Creativity and intent
  7. Chapter 2: Communiation
    1. Visual literacy
    2. Ownership
    3. Reading an image
    4. Deconstruction
    5. Semiotics - the study of signs
    6. Influences
    7. Talking about photograpy - technical language
    8. Talking about photograpy - artistic language
    9. Talking about photograpy - emotional language
  8. Chapter 3: Applied photography
    1. Forms of photography
    2. Commercial and advertising (1/2)
    3. Commercial and advertising (2/2)
    4. Editorial
    5. Sports
    6. Architectural
    7. Social
    8. Wildlife and nature
    9. Photojournalism (1/2)
    10. Photojournalism (2/2)
    11. Fashion (1/2)
    12. Fashion (2/2)
    13. Working with photography (1/2)
    14. Working with photography (2/2)
  9. Chapter 4: Professionalism
    1. Getting an education
    2. Learning as an assisting photographer
    3. Getting work
    4. Portfolios
    5. Marketing yourself
    6. Representation and agents
    7. Professional bodies
  10. Chapter 5: The brief
    1. The client
    2. A common language
    3. How far can your creativity go?
    4. Required outputs
    5. Timing and deadlines
    6. Legal issues
    7. Passing off and plagiarism
    8. Model and property releases (1/2)
    9. Model and property releases (2/2)
    10. Teamwork
    11. Safe working practices
  11. Chapter 6: Workflow
    1. Photographic workflow
    2. Basic workflow: Pre-shoot
    3. Basic workflow: Capture
    4. Basic workflow: Transfer
    5. Basic workflow: Process
    6. Basic workflow: Editing
    7. Basic workflow: Optimisation for output
    8. Basic workflow: Archiving
    9. Basic workflow: Cataloguing and digital asset management
    10. Impact of digital
    11. Workflow products
  12. Conclusion
  13. Glossary
  14. Bibliography and webography
  15. Index
  16. Acknowledgements and picture credits
  17. Working with ethics (1/2)
  18. Working with ethics (2/2)
  19. Back Cover