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The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing
book

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

by Lon Safko
August 2012
Intermediate to advanced content levelIntermediate to advanced
256 pages
6h 50m
English
McGraw-Hill
Content preview from The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

5

Social Media and Digital Marketing:

Word of Mouth ... at the Speed of Light

In this chapter, we will use the Safko Wheel to create a diagram using only social media.

Throughout this book, I will use the terms digital media and social media interchangeably, but they are subtly different. We can combine these two similar sets of digital categories, digital marketing and social media marketing, into the category social media marketing, as I did in The Social Media Bible.

Digital media has been around for about 15 years in the form of web pages and e-commerce web sites. As detailed in The Social Media Bible, digital media also includes categories ...

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Publisher Resources

ISBN: 9780071801133