Digital Marketing Interconnection:

A Digital Synergy

Digital marketing interconnection refers to synergistic connections between our digital marketing tools. In this chapter, we’ll place them on the Safko Wheel (see Figure 6-1) just as we did our traditional marketing tools in Chapter 4. The Safko Wheel really pays off by creating a “forced perspective” that allows us to see connections and interconnections that we might otherwise miss. It quickly becomes clear that digital and social media marketing is made for interconnecting.

Today we can use our smartphones to dictate a story and then, with the click of a single button, send that story to ...

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