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The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing
book

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

by Lon Safko
August 2012
Intermediate to advanced content levelIntermediate to advanced
256 pages
6h 50m
English
McGraw-Hill
Content preview from The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

6

Digital Marketing Interconnection:

A Digital Synergy

Digital marketing interconnection refers to synergistic connections between our digital marketing tools. In this chapter, we’ll place them on the Safko Wheel (see Figure 6-1) just as we did our traditional marketing tools in Chapter 4. The Safko Wheel really pays off by creating a “forced perspective” that allows us to see connections and interconnections that we might otherwise miss. It quickly becomes clear that digital and social media marketing is made for interconnecting.

Today we can use our smartphones to dictate a story and then, with the click of a single button, send that story to ...

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Publisher Resources

ISBN: 9780071801133