12

Take It to the Limit:

“Going Fractal”

Fractals

Another application of this Wheel is what I call “going fractal” or “fractal fusion.”

A fractal is a mathematical equation that produces an image such that, no matter how far you drill down (or up), the original image continually reappears (such as the image in Figure 12-1). You’ve seen them, but you may not have known that they are called fractal images.

Figure 12-1 A Fractal Image

A fractal, or the Mandelbrot set, is a field first investigated by the French mathematicians Pierre Fatou and Gaston ...

Get The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.