Skip to Main Content
The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing
book

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

by Lon Safko
August 2012
Intermediate to advanced content levelIntermediate to advanced
256 pages
6h 50m
English
McGraw-Hill
Content preview from The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

16

The Psychology Behind the Technology:

We’re All Drug Pushers

We are all voyeurs, eavesdroppers, and drug pushers. That’s what makes YouTube, Flickr, and blogs so popular, and it’s why they often go “viral.” People love to share and to sneak a peek at what you do when they aren’t around.

When you overhear something that you think you shouldn’t, or when you are on YouTube, Face-book, or Flickr and you see pictures of your long-lost ex-girlfriend from high school weighing in at 350 pounds and covered in tattoos, or see your long-lost ex-boyfriend with no teeth out on parole again, or even see pictures of yourself at your last conference, you have ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Essential Social Media Marketing Handbook

The Essential Social Media Marketing Handbook

Gail Z. Martin
Social Media in the Marketing Context

Social Media in the Marketing Context

Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade

Publisher Resources

ISBN: 9780071801133