Skip to Main Content
The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing
book

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

by Lon Safko
August 2012
Intermediate to advanced content levelIntermediate to advanced
256 pages
6h 50m
English
McGraw-Hill
Content preview from The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

18

Filling the Void:

From One Come Many

Are you voracious for video but not fascinated by photos? Bonkers for blogs but not titillated by tweets? Fanatical about Facebook but not emotional about e-mail? You’re not alone.

Most people have preferences about how they consume information and how they communicate with their family, friends, and colleagues. Not everybody is into everything. You’ve all heard about the different styles of learning: visual, auditory, and kinesthetic (tactile). You know them: the brother who will send you 20 text messages a day but won’t pick up the phone and call, or the friend who is posting on Facebook every night until ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Essential Social Media Marketing Handbook

The Essential Social Media Marketing Handbook

Gail Z. Martin
Social Media in the Marketing Context

Social Media in the Marketing Context

Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade

Publisher Resources

ISBN: 9780071801133