Video Description
In today's media-saturated world, consumers are rejecting aggressive, interruptive advertising. In this environment, the keys to advertising are engaging consumers by focusing on where they are and connecting with them when they will be receptive.
Drawing on a decade of working with advertising and marketing executives, Jeffrey Rayport argues that companies need a new way of thinking about advertising in the digital age.
In this interactive webinar based on his new HBR article ""The Future of Advertising,"" Rayport shares a new framework for designing advertising strategy and execution. He shares his ideas on how marketers can craft and place their message to offer value in the proper context so consumers trust and welcome them.