Index
Numbers
A
accountability, impact of data on, 31-32
Aflac example (benefits of data management), 155
agility
centers of excellence, 236-239
in future of marketing, 48, 234-236
within organizational structure, 127-130
Amazon, 31
art
in brand storytelling, 94
data insights into problems, 142-143
opportunity provided by data, 140-141
scale of shift to data, 139-140
ART (Authenticity, Relevance, Transparency), 40-41. See also authenticity, relevance, transparency
in conversation, 207
expanded role of marketers, 62
in future of marketing, 46-48, 231-232
internal buy-in and, importance of, 95-96
storytelling ...
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