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Chapter 5Exploring Potentialities and Limits of Internationalisation of High-Technology Family-Owned Start-Ups in Africa: A PESTEL Perspective

Ratakane Maime and Patient Rambe

DOI: 10.4324/9781003302339-5

Contents

High-Technology Start-Ups

Family-Owned Start-Ups

Internationalisation of Family-Owned Start-Ups

PESTEL Perspectives on Internationalisation of High-Technology Family-Owned Start-Ups

Political Factors

Economic Factors

Technological Factors

Environmental Factors

Diffusion of Innovation Theory

Information Technology Diffusion Theory

Theoretical Application to the Study

Conclusions and Recommendations

Introduction

Although the African continent is infamously known for its socio-economic ...

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