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The Future of Value: How Sustainability Creates Value Through Competitive Differentiation by Eric Lowitt

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5

LEADING STRATEGY AND MANAGEMENT EFFORTS

In Chapter Four we learned powerful ways to integrate sustainability into corporate and competitive strategies. In this chapter we explore how companies are installing governance structures to oversee their sustainability efforts.

Sustainability Governance at Herman Miller

Herman Miller, an office equipment company perhaps best known for its amazingly comfortable Aeron line of office chairs, has been integrating sustainability into business activities for more than two decades. The story of its formalized sustainability efforts began in 1988. That year, two of its employees crossed paths for the first time. Their chance meeting at a Michigan permit office set in motion the creation of one of industry’s ...

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