Seven
Escaping the Shackles
BUT WAIT,” YOU MAY BE SAYING, “I’M NOT STARTING with a clean sheet of paper—and I’m not the CEO. My company’s been around for a while and has an installed base of white-bread management practices. I don’t have the option of building a newfangled management system from the ground up. And there aren’t a lot of management heretics around here, either. How do I get the ball rolling, when my company’s deeply conventional and has been for decades?”
What you need is a methodology for breakthrough management thinking. While innovation can never be entirely scripted, it is possible to increase the odds of a “eureka” moment ...
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