Nine
Learning fromthe Fringe
BY NOW, I HOPE YOU’VE JETTISONED SOME OF YOUR hand-me-down beliefs and have started to reshuffle your management DNA. If you have, your agenda for management innovation should be coming into focus. Nevertheless, you may feel that your ideas aren’t yet bold enough, or focused enough, to give your company a big head start in tackling tomorrow’s make-or-break business challenges. So where else might you look for inspiration? Where can you find examples and analogies that will help your company build a bona fide management advantage? Here’s a suggestion: look someplace weird, someplace unexpected, far beyond the boundaries ...
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