The Future of the Workplace: Insights and Advice from 31 Pioneering Business and Thought Leaders

© Bill Fox 2020

B. FoxThe Future of the Workplacehttps://doi.org/10.1007/978-1-4842-5098-3_10

10. Perry Marshall: Entrepreneur and Consultant

Bill Fox¹ 

(1)

Henderson, NV, USA

 

How to Get 80/20 to Work for You

Perry Marshall is one of the most sought-after consultants in the world. He is the author of the world’s most popular books on advertising, marketing, and sales including Ultimate Guide to Google AdWords,¹ 80/20 Sales and Marketing,² and many other books and articles. However, Perry’s expertise goes well beyond sales and marketing and spans engineering, art, and psychology. He founded the $10 million Evolution 2.0 Prize to solve one of the leading mysteries in science. He is also the author of Evolution 2.0.³

I’ve been a longtime follower and ...