© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022
S. PrenticeThe Future of Workplace Fearhttps://doi.org/10.1007/978-1-4842-8101-7_2

2. Digital Transformation Is Here

Steve Prentice1  
(1)
Toronto, ON, Canada
 

In general, every new change that individuals encounter will be experienced through the filter of “what do I stand to lose?” as opposed to “what do I stand to gain?” while every old thing that they have grown used to will serve as a frame of reference, often more preferable to the new status quo. So, no matter how great and innovative a transformation appears to be, it has monumental obstacles to overcome within the minds, hearts, and instincts of the humans for whom it is being designed.

Fear is a constant ...

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