The Future of Workplace Fear: How Human Reflex Stands in the Way of Digital Transformation

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022

S. PrenticeThe Future of Workplace Fearhttps://doi.org/10.1007/978-1-4842-8101-7_4

4. The Fear of Change

Steve Prentice¹  

(1)

Toronto, ON, Canada

 

Why Do I Have to Learn This?

I started my company in 1990, during the early days of another significant digital revolution, when the personal computer was being introduced to the workforce. My company helped people manage their fear of failing. Our customers were not software developers – they were not creators of code, but rather the end users, employees who had been confronted with a new set of technologies they had never asked for. Having encountered problems with using them, they had been sent by their employers ...