CHAPTER 8
Less Isn’t Always More
Chris Daly
Vice President, Environmental Sustainability,Europe and Sub-Saharan Africa, PepsiCo
AS PROMISING AS THE SEARCH FOR ALTERNATIVE PACKaging materials may be, it’s a device to sustain continued demand for consumer packaged goods (CPG), which shows no sign of slowing down. SEE 8.1 They are also known as fast-moving consumer goods (FMCG). The current global market (valued at $8 trillion) is expected to nearly double to $14 trillion by 2025.1
8.1 The demand for consumer packaged goods, also known as fast-moving consumer goods, shows no sign of slowing down.
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This projection is based on the segment’s ...
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