CHAPTER 8

Less Isn’t Always More

Chris Daly

Vice President, Environmental Sustainability,Europe and Sub-Saharan Africa, PepsiCo

AS PROMISING AS THE SEARCH FOR ALTERNATIVE PACKaging materials may be, it’s a device to sustain continued demand for consumer packaged goods (CPG), which shows no sign of slowing down. SEE 8.1 They are also known as fast-moving consumer goods (FMCG). The current global market (valued at $8 trillion) is expected to nearly double to $14 trillion by 2025.1

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8.1 The demand for consumer packaged goods, also known as fast-moving consumer goods, shows no sign of slowing down.

Gts/Shutterstock

This projection is based on the segment’s ...

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